The Art of Omikuji

The Omikuji is an extremely popular divination pratice in Japon, but also in China, where it would originaly come from. To learn about your good fortune, you ought to shake the box until you bring down a stick. It has a number on it whose meaning will be explained to you by one of the many fortuneteller you'll find around the temple.

So if you are wondering about growing your wine sales in Asia, you can now either practice Omikuji...or prefer to follow a few practival tips from Etienne Hugel which wines are an undisputable reference in Asia.

"Adjust your online presence to the asian markets"

China has 618 million internet users, 73% of Hong Kong residents are connected. But in China Mainland : Facebook, Youtube or Twitter are blocked. Therefore they prefer their national counterparts: add your website on Baidu, upload your videos on Youku and create a Weibo account to grow conversations about your wines on asian social networks.

"Translate the presentation of your wines in Mandarin"

Whether in Simplified or Traditional Chinese, it is essential to translate your presentation for your clients and prospects. Refine your presentation. From the work in the vineyard to wine pairings, through residual sugar levels to logistic informations. Write in French and have either your importer or a professional translator do the translation.


"Make it easy with vincod!"

The presentation of your wines should always be available in all formats, especially when you are on the go. With vincod, it only takes a few minutes to create a clean wine presentation. You instantly get it in multiple formats : mobile-friendly with a unique QR Code® for each wine, responsive design for tablets, PDF to easily share...even embedded in your website with your own design. Last but not least, when you update your wine informations with vincod all your formats are instantly updated!